Posted in Uncategorized on Feb 27th, 2008
When was the last time you picked up a brochure at a rest stop and started an actual conversation about it?
I don’t know about you but I’d have to say “Never.” At the most, I pick one up, look it over, and if it’s interesting enough, I’ll stick it in my pocket and tell […]
Posted in Uncategorized on Feb 27th, 2008
Very simply, Pull-ometry is the “Science of Pull.”
As in pulling clients and customers to you, rather than desperately chasing after them. Attracting people who are already looking for what you are offering.
Here’s the thing…if you’re chasing your market, or pushing them into buying decisions, by definition you must be standing behind them.
Behind. At the back. […]
