What the heck is Pull-ometry anyway?
Feb 27th, 2008 by Julie
Very simply, Pull-ometry is the “Science of Pull.”
As in pulling clients and customers to you, rather than desperately chasing after them. Attracting people who are already looking for what you are offering.
Here’s the thing…if you’re chasing your market, or pushing them into buying decisions, by definition you must be standing behind them.
Behind. At the back. They with their backs to you and your products. They with their eyes looking ahead to the future.
Now, wouldn’t it make more sense to be in front of the pack? What would happen if you positioned yourself ahead of your market, pulling and attracting them to you? They’re already looking in your direction, so it’s easier to catch their attention. They’re already seeking for something fresh and new—something just up ahead.
Using Pull-ometry, you as a marketer or salesperson can leverage techniques that will make you the obvious choice for those seeking customers. They will come up over the hill and see you standing there with just the right product or service. Thank goodness! They can stop searching. You’re right there, calling to them quietly and calmly. No excessive hype, obnoxious commercials, or interrupt marketing necessary.
That’s not even the best part. When you’re ahead of the pack attracting those first few front runners to you. Where do you think the people following them will go? The laws of human nature say they will be curious and head over to see what all the fuss is about. They will be pulled to you by the crowd already standing nearby. And how many others will follow? There’s no way to be sure. But you can be sure of this—you’ll make more sales by getting ahead of the pack and Pulling them to you than you ever will by chasing after them.
In the words of the great Wayne Gretsky:
“Most players skate to where the puck is. I skate to where the puck is going to be.”
Hi Julie,
I really enjoy your conversational style. You sound, in words, like you do
in person. And you make a nice point. I’m reminded of traveling at night, sleepy-eyed, and in dire need of a “rest” break. It’s a lonely stretch; say Nebraska, Wyoming, Montana…you get it. There aren’t any signs of life for miles, but then a tiny beacon starts to shine in the distance.
When you get there, they don’t come screaming out to your car to make sure you get what you need. They’re just there and ready. And that’s all you need. And all you need is all you’ll get. Aaahhh.
I’ll talk to you soon and watch for your posts.
Tony
Great name. Cool blog! I look forward to reading Pull-ometry. Wish you had a subscribe by email button.
Thanks Tony and Shama!
I’m still getting this thing going, email subscription button is on the way!