Pull-ometry: magnetic marketing for your business

Last week I had a client tell me he was looking for the "Big Secret." You know, the one all the so-called marketing coaches, gurus and big-time copywriters say they have and will share with you for an outrageous sum of money.  This guy told me he’d paid thousands of dollars for year-long coaching systems which promised to tell him the secret. (Hello? If it’s just one thing, why does it take a year to tell you?)

He also said he hired a few different copywriters to just "do it for him." He figured they knew the secret and would just automatically use it in the materials they produced for him. Again, he paid thousands of dollars. His results? Zero! Zip. Nada.  Not a single call.

Now, you may be thinking "Geez, he must be in a real loser business." But that’s the thing, he’s not. He’s already succeeding very nicely (over six figures), but he knows he could be doing better if he just had The Secret.

Last week was not the first time I’ve heard this. In fact, I hear it all the time. People think if they aren’t doing as well as they’d like, there must be some elaborate cover-up going on. Somewhere there’s a sure-fire system for success–whether it’s in business, or politics, or weight-loss, or smoking-cessation, or whatever–and all they have to do is pay someone enough money to share it with them.

If you’ve been thinking this about your business and marketing, today’s your lucky day. ‘Cuz I’m gonna spill the beans right now. I might get in deep trouble for this, but I don’t care. I’m tired of people feeling helpless when it comes to marketing.

Here it is…you ready? Got a pencil?

To succeed in marketing your business you must have 3 things:

*The right message

*To the right people

*At the right time

That’s it.

That’s the big secret all the gurus are peddling for 10 Grand a pop.

Impressive, huh?

So, all sarcasm aside…if you target your message to exactly the right people at the right time, you will succeed beyond your wildest dreams. You can do it yourself, you really can.

But if you don’t know exactly the right people or exactly the right message or when to send it (or you just don’t have time to do it yourself) by all means hire an expert. Let someone who knows what they’re doing craft your marketing for you…

Just do yourself a favor, don’t hire anyone who doesn’t prove to you they understand and will use this 3-step formula!  They may describe it in a different way, but they must understand the basics.

You have the power now. You know the secret. Which means when you go out to hire a consultant or an agency, you know what to look for.

  Feels good, doesn’t it?