Mom’s MySpace habit
Mar 17th, 2008 by Julie
Marketing to women is not the same as marketing to men. Not because of our body parts, but because of how we women think, how we process information, and how we prefer to get information. I just discovered a fantastic podcast called Diva Marketing Talks. It delves into all the wonderful reasons women buy products and how you can plug into their buying patterns and market more effectively.
Marketing to women is not the same as marketing to men. Not because of our body parts, but because of how we women think, how we process information, and how we prefer to get information. I just discovered a fantastic podcast called Diva Marketing Talks. It delves into all the wonderful reasons women buy products and how you can plug into their buying patterns and market more effectively.This episode talks about gender differences, but also goes into generational differences among women and what that means as far as using social media with different audiences. Why do you need different strategies when talking to Gen X and Boomers? Is social media marketing wasted on Boomer women? Give it a listen…
(The podcast is about 30 minutes long. If you want the condensed version of this great content, head over to the Diva Marketing Blog and scroll down)
