Posted in Uncategorized on Mar 17th, 2008
Marketing to women is not the same as marketing to men. Not because of our body parts, but because of how we women think, how we process information, and how we prefer to get information. I just discovered a fantastic podcast called Diva Marketing Talks. It delves into all the wonderful reasons women buy products […]
Posted in Uncategorized on Mar 12th, 2008
I’ve resisted the whole social networking scene (MySpace, Facebook, etc.) mainly because I never had a clear explanation of how to use it properly for business networking. I mean, sure, it’s great for finding friends, building relationships with people who are interested in the same things you are, sharing ideas…oh, wait, that’s what pull-marketing […]
Posted in Uncategorized on Mar 11th, 2008
Last week I had a client tell me he was looking for the "Big Secret." You know, the one all the so-called marketing coaches, gurus and big-time copywriters say they have and will share with you for an outrageous sum of money. This guy told me he’d paid thousands of dollars for year-long coaching […]
Posted in Uncategorized on Mar 5th, 2008
I think the term BtoB can be misleading. On the one hand, you have a business selling products to other businesses (thus the term.) However, you’re still selling to people.
It doesn’t matter if you’re selling software or soft-serve ice cream machines, the one you’re trying to reach is a real live person with the […]
Posted in Uncategorized on Feb 27th, 2008
When was the last time you picked up a brochure at a rest stop and started an actual conversation about it?
I don’t know about you but I’d have to say “Never.” At the most, I pick one up, look it over, and if it’s interesting enough, I’ll stick it in my pocket and tell […]
Posted in Uncategorized on Feb 27th, 2008
Very simply, Pull-ometry is the “Science of Pull.”
As in pulling clients and customers to you, rather than desperately chasing after them. Attracting people who are already looking for what you are offering.
Here’s the thing…if you’re chasing your market, or pushing them into buying decisions, by definition you must be standing behind them.
Behind. At the back. […]
